What is wineloon?
I grew up in a place called Laurencekirk, in the North East of Scotland. Loon is a word from the local Doric dialect. It means "boy". Hence, wineloon is a boy who likes wine.
Loon does have other meanings. In English it means "a silly or foolish person". In North America a Loon is an aquatic bird, a bit like a duck.
Neither of these have anything to do with wineloon. Having said that, the wineloon logo does feature a duck swimming in a bath of wine, so maybe they do.
Wineloon logo created by the very talented Ellis Van Der Does
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Who is wineloon?
My name is Simon Reilly. I am a wine writer who lives in Forest Hill, London. Wine writing is my hobby and passion.
Although I am a consumer first and foremost, having worked in corporate finance for about 20 years, I am interested in how the business side of wine works. I was one of the first wine writers to write about the impact of Brexit on the wine industry.
And being both Scottish and a Chartered Accountant I like to save a few quid where I can, so I actively seek value for money.
Hopefully this means I write in a way that normal people who are interested in learning more about wine can find useful, and importantly can understand. If I don't, send me an email and tell me.