• Simon Reilly

From retsina to the Roederers

Earlier this year I discovered I had been shortlisted for a "Roederers" award in the emerging writers category. Cue middle aged man doing knee slides and swearing lots. To say I was pleased is an understatement. I didn't win but that wasn't really the point. Being shortlisted was like winning for me.

Here's a pic of me with the other finalists, and the deserved winner Morgan Dunn, who writes for The Australian newspaper. Check out his writing, its great. He's the jammy git with the magnum of Cristal. I should note at this point that he shared the Cristal with us over a pizza later that night, so he's actually a very generous jammy git. Thanks again Morgan!

The finalists pictured left to right are; Christian Holthausen, Morgan the jammy git, me, Miguel Hudin and Sophie Thorpe.

The Louis Roederer International Wine Writers' Awards, to give it its full name, is normally the domain of proper wine writers who do it for a living, have wine qualifications and some credibility. I on the other hand work in the gas industry, have no wine qualifications whatsoever and write a rarely visited wine blog in my spare time. I had been writing this blog for about 18 months when the shortlist was announced.

Therefore my conclusion is anyone can do this. All you need is a passion for the subject and a hunger to learn more about it. It also helps if you have thick skin. You and your writing will be largely ignored by the general population most of the time.

I have been very lucky. If you are reading this you are one of the few people who actually read my blog, but my writing has been published on other platforms with much bigger readerships. This has allowed me to me meet a lot of fascinating and kind people in the wine industry. I have also enjoyed some amazing experiences that I wouldn't have got close to had it not been for this blog.

There have been a few key turns in the road and I have learnt a few lessons on the trip, so I thought it might be worth sharing. Hopefully it encourages someone reading this to have a go themselves.

Here is the article, which was originally published by Jancis Robinson on 12th September, 2017;


It all started in the summer of 2015, standing by a barbecue in Turkey, poking kebabs around the grill, sipping Efes and talking to my mate Mark about his food magazine, Root + Bone. "We haven't really done anything about wine, why don't you write something?", said Mark.

So I pitched an idea about the Ancient Greek wine, Retsina. The theme of the next issue was Education, so I figured this loosely fitted into a History lesson. It was published and I managed to score some free wine samples along the way. This was pretty cool, I thought, I'll write some more.

I have always loved wine, bought a lot of wine, visited wine regions, read about wine studiously but I had never considered wine writing before. But now I had been published I caught the bug. I wanted to do this again. I decided to set up a blog. I bought a domain name, came up with a name with wine in the title and a word from my local Doric dialect meaning "boy" and wineloon was born. I started writing as much as I could with a day job and family to juggle.

As well as the blog, I quickly realised that a social media presence was required so I set up a Twitter, Instagram and Facebook account. My followers were limited to close friends and family until one night, soon after publishing one of my first blogs about a trip to the Sampler in Islington, my twitter followers leaped from about 12 to something in the 40's. The direct result of a tweet by a wine writer called Matt Walls, whom I had never met. It simply said "this guy's worth a follow", and seemingly about 30 odd people did. This random act of kindness really spurred me on and made me want to write more.

This was the first of many examples I have experienced of random acts of kindness from the wine world. Peter McCombie (a MW and chair of the IWC) is another person who has helped me along the way. It was he who got me invited on my first press tour, to Alto Piemonte. To be clear, the chance of getting invited on a press tour is reason itself to start writing. Whisked around wineries meeting winemakers, eating great food and tasting lots of interesting wines with other wine geeks like yourself. Attending your first press tour is living the dream.

The breakthrough

My big break came on these pages however. In January 2016, I started writing what I intended to be my second article for Root + Bone about three Australian winemakers making wine in Burgundy (Andrew Nielsen, Mark Haisma and Jane Eyre). As I interviewed them it became clear that there was an interesting angle here about the rising costs of Burgundy fruit forcing them to move to cheaper areas like Beaujolais. The article became too in depth for the food magazine, so I decided to take a punt and send it to some specialist wine publications to see if there was any interest in publishing.

I couldn't work out Jancis's email address from the website, so instead I crudely cut & paste the entire article into the contact box on the purple pages website. I got an email the next day from Tamlyn suggesting an email was a more user-friendly approach. She said she'd pass it to Jancis "but she is in Australia so you probably won't hear from her for a month or two". This sounded like a slow no to me so I didn't hold much hope of hearing back.

Later that day I received an email from Julia with several very detailed questions about the article. I responded as thoroughly as it slowly dawned on me that she was editing my article. I felt like an excited schoolboy. Once I had answered all the queries, the following day on the train to work I finally plucked up the courage to ask what happened next…."it will be published in due course" was Julia's simple reply.

My head almost burst with excitement and I raced up the two flights of stairs at Highbury & Islington station in 3 leaps. I managed to stop myself from doing a celebratory knee slide across the station concourse, but only just. The days following the publication of the article saw my twitter followers jump up to the heady heights of eighty-something.


I continued to write blogs regularly on Wineloon and sent Jancis an article or two when I thought I had a decent angle and she published a few more, much to my delight. Then came the game changer. And funnily enough, it came as a result of some daydreaming at work. It must have been February or March 2016. Boris Johnson had just had just pledged his allegiance to the leave campaign in the run up to the Brexit referendum. The pound plummeted against the euro as a result.

Unfortunately, I was working for a train company at the time and had just bought a lot of new trains from a Spanish manufacturer in euros. I was sitting on a big euro exposure so was in the process of meeting with the banks to work out how best to manage this risk. As often happens when a banker starts talking, my mind started to drift, and inevitably I started thinking about wine. This led me to write an article about what life might be like for wine lovers if we voted to leave the EU.

In March 2016, Brexit commonly viewed as a highly unlikely scenario, so at the time the article felt a little fanciful. Three months later, this article felt very real indeed. Jancis republished it the day after the referendum and it went on to become the third most read article on the purple pages that year.

That is a statistic I am very proud of.

The day after the referendum was a whirlwind. On top of the emotions everyone was feeling due to the surprise result, I was busy fielding emails and calls from all angles as I seemed to be one of a few people who had written about Brexit and wine before the referendum. I even got a call from the BBC, which was very surreal and they referenced me in one of their online articles, much to my delight.

The Brexit ordeal seemed to get my name out into the wine trade, as I started getting lots of invites to trade tastings, events and more press tours (yippee!). I have a full-time job so I ended up doing most of my wine tastings during my lunch hour.

Monkey tennis

It was at this time that I was asked to pitch an article to Decanter. This was new to me. Up to this point I had just either published articles on my own website or sent them to Jancis who either published them or not. What followed was a frankly embarrassing episode of me unsuccessfully pitching increasingly ridiculous and convoluted story ideas. It was like Alan Partridge pitching to Tony Hares; youth hostelling with Chris Eubank or monkey tennis anyone?

I had been asked to write in their annual Italy guide, so I started with Alto Piemonte, where I had recently visited and tasted lots of great wines. That was declined, and I then proceeded to pitch unsuccessful idea after unsuccessful idea until I eventually ran out of steam. By the end, it was practically two word emails, one of which was generally “wines”; island wines, mountain wines, volcanic wines, pink wines, orange wines, indigenous wines, non-indigenous wines. I think they felt sorry for me, possibly admiring my ability to accept rejection, and suggested I write about Alpine wines.

I then spent the next month or so drinking through about fifty odd samples of Alpine wines kindly sent to me by merchants and importers and tasting many more at tastings. As a result my wife now hates Alpine wines.

The Roederers

Some time last year I saw an advert for a wine writing competition on social media, so I though I’d give it a whirl. To my surprise they chose an article I’d written titled “Is terroir bollocks?” to be shortlisted for one of the awards. I didn’t win the competition but I thought if I can get shortlisted with an article with bollocks in the title then if I enter something less offensive I might end up winning one.

This led me to enter the Louis Roederer International Wine Writers’ Awards (commonly referred to as “the Roederers”), which claims to be the Oscars of the wine writing world. I entered two articles I’d written for Jancis and the Alpine Wines article in hope rather than expectation, however much to my surprise (and delight, obviously) I was shortlisted in the “emerging” category. So tonight I will be attending the awards party at the Royal Academy to drink lots of champagne, eat lots of canapes and hear the results.

But I don’t write to enter competitions, and I certainly don’t it for the money. I do it because I love wine and enjoy learning more about it. However, it is the experience of meeting with like-minded people in the wine world through my writing that has been the most rewarding. The joy I have had from tasting weird and wonderful wines and meeting kind, generous and interesting people is something that money just can't buy.

So whether I win tonight or not is irrelevant. I will attend the swanky do, drink lots of Champagne and speak to as many people as I can. I've had a blast over the last two years and I intend to keep writing as long as I am able to pick up a glass. Cheers!